7 Link Building Mistakes to Avoid in 2020

Link building is one of the most important part of Off Page SEO that helps you to rank your blog higher in search engines, it not only a time consuming but very expensive.

Therefore it is essential to know of these common mistakes and try to know how to mitigate these issues, Here are Link Building Mistakes to avoid that most of the bloggers are making.

Top Link Building Mistakes to Avoid

1. No Keywords within Your Contextual Link

It’s important to have a varied backlink profile, so if you get the chance try to incorporate your keywords into the anchor text.

It is important to have a wide variety of keywords linking to your site as to signal to search engines the relevancy of keywords placed for your rankings within the Search Engine Ranking Pages (SERPs).

If you do get the chance in incorporating your keywords into a high profile site be sure to utilize your keywords.

2. Getting Lots of Low Quality Link

Quality over quantity is an essential aspect of link building, to have a 100 top quality links is better than a 1000 low quality spammy links that offer no actual value to users.

If you have many links that are of low value not only will this not carry much value in terms of helping you rank better in SERPs, but be a waste of your time.

Also Check : Reasons Why You Should Never Buy Quality Backlinks

3. All Backlinks with ‘NoFollow’ Attribute

If you don’t know ‘DoFollow’& ‘NoFollow’attributes, here is easy guide to learn about Dofollow and Nofollow links.

Backlinks with NoFollow attribute will not transfer any link juice to your blog means these types of links will not help to increase your ranking in search engine but it is still good.

While, DoFollow backlinks are the exact opposite of NoFollow links.

It passes high link juice from other websites to your blog.

So the main point is, keep balance between Dofollow and Nofollow links.

If you build only Dofollow links in a short span of time, your blog will definitely penalize by Google.

4. Relevancy of Your Site

It is important that your links are placed within other sites that are relevant to your own site.

As sad as this sounds it is a common mistake for link builders in the past to be so focused on the Alexa Rank and Domain Authority of a site, they lose sight of actually providing value to the users.

5. Links from pages spiders can’t crawl

As great as a website could be for SEO purposes, if the site is blocked by a robots.txt or does not get cached by Search Engines it is useless.

Essentially, if you are spending hours focusing on one site that does not get indexed, it would be worth wild on sites of similar value that do get crawled.

Also Check : Top 10 Best Pinging Tools to Index Your Blog Post Quickly

6. Homepage Links

Typically your homepage will receive the high number of links, therefore it is a good plan to mix up your link building campaign by linking to different pages of your site, to help your rank your key product pages better.

7. High Quality Sites Accepted Only

Although it’s a good idea to get good quality sites linking to your sites, but having a good mix of low quality and high quality sites yields a much better result.

Although this last practice can be believed as an SEO myth, historically sites have ranked better because of variation.

Conclusion

All SEOs out there will approach link building differently, many of there are right on the way but some of them are on wrong way , so do share your views and ideas on what link building mistakes to avoid to helping better for our community.